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I would like to reveal to you my 7 video marketing tips that will allow you to make videos your viewers will absolutely love to watch. Following this article you should have a clear understanding and the basic foundation on how to make professional videos that enlighten, inspire, entertain, and educate.

But to start with, let’s discuss how powerful video marketing is and why you would use it…

Currently people use YouTube as a search engine |about as much as Google which, by the way, Google purchased YouTube in 2006. So who cares? If your a marketer then you care a lot. If Google is going to buy anything for 1.6 Billion that’s because a ton of people are visiting that site and there is money to be made there. So what that means to you is TRAFFIC, TRAFFIC and more TRAFFIC…

This is my belief. The reason why video is so popular is because people prefer video over written content. This is why more than 60% of internet users watch videos more than they anything else while there on their computer.

Videos are so much more personal than written content. It’s more captivating and intimate. When you put yourself out there for others to watch people will identify and relate to you on a more personal level. Also, you’ll be branding yourself as an expert in whatever niche you’ll be speaking about.

So videos will achieve three desired goals} 1) they will produce more traffic 2) this traffic will get to know you on a more personal level and the chances of repeat traffic increases 3) Your branding yourself as an expert.

So with that said, let’s get to the nitty gritty of how to make great videos……

1) Camera – You need to own a camera that is going to take HD video in addition to being portable. My suggestion is to avoid a web cam if possible. The problem with a web cam is obvious. Your stuck at your computer. If you own a laptop, then you have to hull that around if you ever want to leave your house. They have two portable HD camera’s that are on the market that come highly recommended. Either a Kodak ZI8 or The FLIP work great They cost between 100-150.00 They are HD, they are very portable so you literally can take them anywhere you go. I own the Kodak ZI8. It’s cheaper of the two and can be bought online for 100.00. The video is better quality and what makes it even sweeter is it has an external microphone which brings me to my second tip.

2) Sound – It doesn’t matter how great your content is or how great the image quality is if the sound quality is poor. People will stop watching it if the sound quality is poor. This has been researched and is a fact. Studies have shown all across the board that people rate video based mainly on the sound quality of the video. So buy yourself a Audio-Technica ATR-35S Lavalier microphone. It sells on Amazon.com for 35.00 with free shipping. The external microphone is especially important when your outside as all background noise is completely eliminated.

3) Content – Have your titles match the content of your video. There have been a number of times I have clicked on a particular video because of the title only to find out it was some marketing scam, hype, or some kid joking around. To build credibility, help out your followers, move traffic to your website and make money, keep your titles relevant to your content. Speaking of content, this brings me to my fourth tip.

4) Keywords – Always keep in mind the market you are targeting. Then by doing keyword research you can find keywords that your market is specifically searching and base your content around those keywords. You want to produce videos your followers find interesting and helpful. When I say followers I mean those who already know you. But what about those millions of people searching for those specific keywords. Wouldn’t it be spectacular if they were to stumble across your video based on the keywords you used. So in other words, keyword research will help you get ranked not only in YouTube but in Google as well.

5) Have a Script or Outline-Write out some key points that you want to focus on for your video so this way you’ll stay on track. This is how I personally do it. People have problems they need solved. I write these questions down. Then I answer that particular questions and those answers become the points I focus on for my videos.

6) Keep it short and sweet. 3-5 minute videos are the ideal. I see a lot of people who make videos much longer than that, but many people have ADHD. In other words, a person’s attention span is only a few minutes so keep it short and too the point.

7) Call-To-Action – Don’t assume that just because your video was so unbelievably inspiring and helpful (which they will be) that a person will go off and click a link after there done watching it. Always let them know what they need to do after they watch the video such as visit your website, blog, or capture page.

So just to summarize – buy either The FLIP or The Kodak ZI8, buy a microphone, make sure your content and title are relevant to one another, do keyword research and based your content on those specific keywords, use an outline or script, keep the length of your videos between 3-5 minutes long, and always have a call to action…

If you stick to these 7 tips you will be well on your way to producing stellar videos and becoming a video marketing superstar.

With the help of the internet companies managed to increase their audience by trading on a global scale using a website, online marketing, social media and blogs to create online brand awareness.

In recent years this has been taken one step further after the introduction of YouTube in 2005, which saw millions of people and companies using this video blog channel to promote themselves.

Companies turned to promotional videos as an effort to increase their brand visibility using a different avenue. With video production costs being affordable with the right budget, video can not only promote businesses but increase sales turnover, by reaching a larger audience that wouldn’t normally read blogs or visit the company website.

There are steps that need to be taken to create a good promotional video that will stand out and draw the followers that you want. As a company, you don’t want to waste your efforts promotion to the wrong audience, you want your target audience to watch the video, want the product or services and buy the items.

The first step to any promotional video is to determine the video production costs and set up a budget for the entire production. With most companies setting a marketing budget each month, the production may take more than one month, depending on the size of budget available.

Once the video production costs have been determined, the video will need to be planned. Planning a video isn’t only a vision on how the video should look once uploaded and visible to viewers, it should include the cast, the venue and the storyline.

Of course when doing a promotional video, the storyline will be a promotion on the company, what is offered, products and services and contact information. Many companies choose animation to add some fun to the production, while others stay with people to make their statement.

Equipment plays an important role in the production and your overall budget. Purchasing camera equipment can increase the overall video production costs dramatically. Many companies choose to hire a camera technician, someone to film the entire video for them.

The filming process can be a tedious one. In many cases each segment of video is filmed a number of times until it is perfect. With many takes, filming can take a week or more before editing is done.

Editing should be carried out by a video professional, a person that is able to stitch the video together to create a spectacular and professional promotional video that can be uploaded to the internet and increase brand visibility and improve sales.

Editing does take time and should be included in the video production costs. An editor will work their way through the many stages of the video, pour through the takes and then put them together to create a seamless video your company can be proud of.

Once your company is ready to upload the video, marketing needs to be taken into consideration. You want to draw people to your video, you want to increase awareness, improve sales and generate more leads.

Social media, blogs and the company website are all ways to create awareness. The more people that visit the video, the more leads you generate. Using video production software, companies are able to track the number of visitors to their video. Often this software includes reports, enabling managers and directors to determine if the video production costs were well spent and whether their company will benefit from video blogs moving forward.

Online video is in demand, more people are watching video blogs than ever before, which means it’s essential for companies to include this in their online marketing campaigns.