Post about "Marketing"

Video Marketing Tips – 7 Tips to Help Your Video Marketing

I would like to reveal to you my 7 video marketing tips that will allow you to make videos your viewers will absolutely love to watch. Following this article you should have a clear understanding and the basic foundation on how to make professional videos that enlighten, inspire, entertain, and educate.

But to start with, let’s discuss how powerful video marketing is and why you would use it…

Currently people use YouTube as a search engine |about as much as Google which, by the way, Google purchased YouTube in 2006. So who cares? If your a marketer then you care a lot. If Google is going to buy anything for 1.6 Billion that’s because a ton of people are visiting that site and there is money to be made there. So what that means to you is TRAFFIC, TRAFFIC and more TRAFFIC…

This is my belief. The reason why video is so popular is because people prefer video over written content. This is why more than 60% of internet users watch videos more than they anything else while there on their computer.

Videos are so much more personal than written content. It’s more captivating and intimate. When you put yourself out there for others to watch people will identify and relate to you on a more personal level. Also, you’ll be branding yourself as an expert in whatever niche you’ll be speaking about.

So videos will achieve three desired goals} 1) they will produce more traffic 2) this traffic will get to know you on a more personal level and the chances of repeat traffic increases 3) Your branding yourself as an expert.

So with that said, let’s get to the nitty gritty of how to make great videos……

1) Camera – You need to own a camera that is going to take HD video in addition to being portable. My suggestion is to avoid a web cam if possible. The problem with a web cam is obvious. Your stuck at your computer. If you own a laptop, then you have to hull that around if you ever want to leave your house. They have two portable HD camera’s that are on the market that come highly recommended. Either a Kodak ZI8 or The FLIP work great They cost between 100-150.00 They are HD, they are very portable so you literally can take them anywhere you go. I own the Kodak ZI8. It’s cheaper of the two and can be bought online for 100.00. The video is better quality and what makes it even sweeter is it has an external microphone which brings me to my second tip.

2) Sound – It doesn’t matter how great your content is or how great the image quality is if the sound quality is poor. People will stop watching it if the sound quality is poor. This has been researched and is a fact. Studies have shown all across the board that people rate video based mainly on the sound quality of the video. So buy yourself a Audio-Technica ATR-35S Lavalier microphone. It sells on for 35.00 with free shipping. The external microphone is especially important when your outside as all background noise is completely eliminated.

3) Content – Have your titles match the content of your video. There have been a number of times I have clicked on a particular video because of the title only to find out it was some marketing scam, hype, or some kid joking around. To build credibility, help out your followers, move traffic to your website and make money, keep your titles relevant to your content. Speaking of content, this brings me to my fourth tip.

4) Keywords – Always keep in mind the market you are targeting. Then by doing keyword research you can find keywords that your market is specifically searching and base your content around those keywords. You want to produce videos your followers find interesting and helpful. When I say followers I mean those who already know you. But what about those millions of people searching for those specific keywords. Wouldn’t it be spectacular if they were to stumble across your video based on the keywords you used. So in other words, keyword research will help you get ranked not only in YouTube but in Google as well.

5) Have a Script or Outline-Write out some key points that you want to focus on for your video so this way you’ll stay on track. This is how I personally do it. People have problems they need solved. I write these questions down. Then I answer that particular questions and those answers become the points I focus on for my videos.

6) Keep it short and sweet. 3-5 minute videos are the ideal. I see a lot of people who make videos much longer than that, but many people have ADHD. In other words, a person’s attention span is only a few minutes so keep it short and too the point.

7) Call-To-Action – Don’t assume that just because your video was so unbelievably inspiring and helpful (which they will be) that a person will go off and click a link after there done watching it. Always let them know what they need to do after they watch the video such as visit your website, blog, or capture page.

So just to summarize – buy either The FLIP or The Kodak ZI8, buy a microphone, make sure your content and title are relevant to one another, do keyword research and based your content on those specific keywords, use an outline or script, keep the length of your videos between 3-5 minutes long, and always have a call to action…

If you stick to these 7 tips you will be well on your way to producing stellar videos and becoming a video marketing superstar.

Why Outsource Your Marketing Strategy

Marketing is practically the most important way to improve your business in acquiring more customers. However, before you can achieve this, you will need to delegate your marketing strategy to the professionals. This will give you more time to focus on other aspects of your business. Instead of focusing on trying to keep up, focus your efforts on things that require your expertise as the owner and leave the other to the experts.You probably think that outsourcing to a marketing company would be expensive and it would be better to just do it yourself. But the truth is outsourcing will save you money, and not just that there are other benefits of outsourcing your marketing strategy that make it more advisable:· Experience – when outsourcing your marketing you can take advantage of the knowledge of best practices found within a marketing agency, a consolidated group of experts. Outsourced agencies will have experience in a variety of marketing operations and will understand what works best for businesses like yours. You will be buying into their wealth of expertise.· Flexibility – outsourcing your marketing is much more flexible than hiring staff and can be suited to your needs. For example, if your business is experiencing a “boom” stage, a larger budget can be injected into a marketing agency when required. Whereas, if you are going through a “bust” stage, marketing budgets can be reduced quickly to suit your business and you are not tied to a long-term company employee.· Professional Service – when outsourcing your marketing investing in a marketing professional is sometimes the best thing to do because you may not be getting all the benefits that are possible. Is the person being creative, strategically minded, customer centric, a professional graphic designer, knowledgeable in web development and aware of marketing legislation? You will probably not find these attributes entirely in one person, so when you are investing in a marketing agency you will have access to a team of individuals who specialize in each of these subjects, allowing you to get more value for your money.· Time Saving – with outsourced marketing, you are also likely to save a lot of time. Instead of sourcing, interviewing and training potential marketers, you can gain access to a team of professionals as passionate about your brand as you are.· Cost Saving – outsourcing is cheaper than the cost of hiring a full-time professional, and it allows you the benefits of an entire team of experts on an as-needed basis. This saves you company money and time that can be used for other tasks· Full Access – with the right team, you will get complete access to all your data and the services provided by the marketing company. There will be no hidden fees and the service will be provided with total transparency. This allows the company to run automated without having to worry about marketing initiatives.ConclusionInvesting in a marketing agency will not only save you time and money, but also allow your marketing activity to become bespoke to your business and give you access to a team of experienced marketing professionals.

Digital Marketing And Its Importance

Undoubtedly, the new and smart strategies for the businesses are the need of the hour. The market is now full with small and large scales business, thus the biggest challenge that both the consumers and producers both have to face is the presence of different brands selling the same product. For example, if you go to a store for buying dark chocolate, you can easily find 6-7 brands selling the dark chocolate even at the same price. This is the level of competition, which producers are facing these days. Therefore, to make your product recognized by everyone it is important to standout your business presence in the online world with smart digital marketing tactics.What is Digital Marketing?Digital Marketing is a broad term that includes advertising, promoting, and strengthening the online presence of businesses through digital platforms. Some of the digital tactics that fall under the umbrella of ‘Digital Marketing’ are digital advertising, email marketing, content marketing, pay-per-click, online brochures, and more. Unlike other offline marketing efforts, digital marketing allows getting accurate results in real time. For example, if you put an advertisement in the newspaper, it is nearly impossible to estimate how many people flipped to that page and paid attention to that ad. While with digital marketing, you can easily measure your ROI of any aspect of your marketing efforts. According to Crux Creative Solutions Private Limited, one of the best online marketing agencies in Delhi NCR is here to explain why digital marketing has become so important.Website Traffic: As discussed above, it is very difficult to understand how people are engaging with your brand through offline marketing. While online marketing helps you in identifying trends and patterns about how people are behaving with your brand. Hence, you can make better strategies in the future to attract more and more consumers to the website. Not only can this, with digital marketing you get the exact number of people who have viewed your website’s homepage in real time by using digital analytics software. These stats help you in deciding which digital strategies to continue and which to stop using.High Visibility on Search Engines: Search Engine Optimisation is another powerful digital marketing strategy that offers a variety of benefits to the business owners. As discussed, there is tough competition between the brands in the market. When we search any service on the search engine, we get 100s of results. Naturally, we believe in the top five searches because they are the most reliable website links according to Google. Thus, by optimizing your website content through digital marketing strategies, you can reach to more online buyers.Content Performance: Online marketing lets you estimate your content performance. Let us understand this with an example, imagine you have delivered pamphlets and posters to a different sector of societies. The problem is that you have no idea how many people opened those posters or threw it in the dustbins. Now imagine that you have that same poster on your website. You can exactly measure how many people clicked that poster, how many closed that poster and the details of those who clicked the poster. This not only informs how engaging is your content also generates leads for your website.Digital marketers at CRUX, the renowned digital marketing agency in Gurgaon offers the best campaign plans with excellent planning, adaptable strategies, and precise execution to cater to the needs of clients. After Fujifilm, Sony, Quantum Naturals, Park Hospital, and many more, we would love to have you in our client’s list. Our set of services includes creative designing, SEO development, web development, content marketing, and more.